When a client works for many years with a primary agency whose focus is on building the client's brand, it is known as a(n):

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An agency-of-record (AOR) is a long-term relationship between a client and an agency that focuses on developing the client's brand over time. The AOR is responsible for managing all aspects of the client's advertising and marketing needs. This relationship typically involves a large retainer fee, and the agency is considered the client's primary strategic partner.

When a Client Works for Many Years with a Primary