Setting the creative philosophy of the agency and overseeing the work of the writers and artists are the responsibilities of the:

Question

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The creative philosophy of an agency is established by the creative director, who is also responsible for supervising the work of the agency's writers and artists. The agency president oversees the entire agency, and the master artist is a position that may or may not exist within an agency. The director of account service is responsible for managing client accounts, not the agency's creative output.

Setting the Creative Philosophy of the Agency and Overseeing the Work