Jenna sees a commercial for a new brand of toothpaste. She decides to consider it the next time she goes to the drug store. This is an example of which behavioural objective?

Question

Quizplus · Accepted Answer

Jenna's consideration of purchasing the toothpaste demonstrates an intent to purchase, which is the behavioural objective being measured here. Retrial would refer to a customer trying a product again after a previous negative experience, sampling would refer to a customer trying a product for the first time, and brand awareness would refer to a customer's recognition and knowledge of a brand.

Jenna Sees a Commercial for a New Brand of Toothpaste