Independent companies that specialize in the purchase of radio and television time are known as:

Question

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Independent companies that specialize in the purchase of radio and television time are known as media buying services. Full-service agencies handle a variety of advertising services, not just media buying, while media measurement bureaus focus on audience measurement and data analysis. Mid-sized agencies are simply agencies with a moderate amount of employees and resources.

Independent Companies That Specialize in the Purchase of Radio and Television