A _________audit of an agency focuses on factors such as costs, expenses, and payments to outside suppliers while a ___________audit focuses on factors such as the agency's
Efforts in planning, development, and implementing the advertising program.
A) financial/qualitative
B) results/process
C) qualitative/quantitative
D) financial/creative
Correct Answer:
Verified
Q67: Which of the following is NOT true
Q68: Which of the following is NOT a
Q69: The advertising remuneration process which rewards the
Q70: Because_purchase such large amounts of time and
Q71: Which of the following would NOT be
Q73: Which of the following should a client's
Q74: The Red River Valley advertising agency receives
Q75: Creative boutiques are agencies that:
A) can perform
Q76: Personality conflicts, unrealistic demands by clients, and
Q77: specialize in offering services, such as database
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