Which of the following should a client's evaluation of its advertising agency's performance NOT take into account?

Question

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A client's evaluation of its advertising agency's performance should not take into account the financial status of the agency. This is because the financial status of the agency is not directly related to the agency's ability to create effective advertising campaigns. Instead, the client should focus on factors such as the performance of account representatives, qualitative considerations, and market performance measures.

Which of the Following Should a Client's Evaluation of Its