Cheerios has a sweepstakes on their boxes where consumers can win a family trip to Disney World. They hired a_________ to develop the creative, negotiate the trip costs, and administer the prizes.

Question

Quizplus · Accepted Answer

A sales promotion agency specializes in creating and administering promotional campaigns such as sweepstakes, contests, and giveaways. Therefore, it is the best choice for Cheerios to hire for their Disney World sweepstakes campaign. Direct-response agencies focus on generating immediate response through direct marketing channels, mid-range agencies are not a recognized category in the advertising industry, and creative boutiques specialize in creating advertising content rather than administering promotions.

Cheerios Has a Sweepstakes on Their Boxes Where Consumers Can