Marketers willing to increase message credibility and save media costs are more likely to use the services of a(n):

Question

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Public relations firms specialize in managing the reputation of a company and building a positive image through various communication channels. They can help increase message credibility by leveraging third-party endorsements and media coverage, which can save media costs compared to traditional advertising. Direct-response agencies focus on generating immediate response and sales, advertising agencies create and execute advertising campaigns, and sales promotion agencies design and implement promotional activities such as coupons and contests.

Marketers Willing to Increase Message Credibility and Save Media Costs