A(n) ________ is the type of firm an organization would hire to develop and implement programs to manage the organization's publicity, image, and affairs with consumers and other relevant publics.

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A public relations firm specializes in managing an organization's publicity, image, and affairs with consumers and other relevant publics. Advertising agencies focus on creating and placing advertisements, while direct-response agencies specialize in creating marketing campaigns that elicit an immediate response from consumers. Media mix organizations help organizations create and manage their overall marketing mix, including advertising, public relations, and other elements.

A(n) ________ Is the Type of Firm an Organization Would