Which of the following statements about the development of interactive media is NOT true?
A) Many marketers are using specialized interactive agencies to develop their interactive media.
B) Full-service interactive agencies provide various services including strategic consulting regarding the use of the Internet and online branding, technical knowledge, systems integration, and the development of e-commerce capabilities.
C) Traditional advertising agencies tend not to develop interactive media capabilities.
D) Interactive agencies range from smaller companies that specialize in website design and creation to full-service interactive agencies.
Correct Answer:
Verified
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