A typical direct-response agency is divided into three main departments:

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The three main departments in a typical direct-response agency are usually account management, creative, and media. The account management department handles client relationships and project management, the creative department comes up with ideas and designs for ads, and the media department handles the placement and optimization of ads to reach the target audience. Research may be a separate department or may be included within these three main departments. Production may also be included as a sub-department of the creative department.

A Typical Direct-Response Agency Is Divided into Three Main Departments