Planning to direct display ads to any other Internet site relies on _________to determine which sites would be appropriate.
A) contextual targeting
B) media planners
C) results from second-screen experiences
D) mobile direct streaming media

Question

Quizplus · Accepted Answer

Contextual targeting involves analyzing the content of a website to determine if it is appropriate for a particular ad. It helps in identifying the websites with relevant audience and suitable content for the display ads. Media planners and results from second-screen experiences may also be used in the process, but contextual targeting is the primary method. Mobile direct streaming media is not relevant to this process as it refers to the delivery of media content to mobile devices rather than targeting websites for display ads.

Planning to Direct Display Ads to Any Other Internet Site