Which of the following statements is NOT true regarding time of day targeting?
A) Time of day targeting allows advertisers to direct a message to consumers when they are consuming certain Internet media vehicles.
B) Recent Canadian data suggest that the biggest growth in Internet media use is evening access of news and information sites.
C) Internet accessing declines during the afternoon and dinner time and then peaks again during the evening for leisure purposes.
D) Working people are accessing Internet media during the day for business purposes, primarily in the morning.
Correct Answer:
Verified
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