A press conference called by the Maritime Museum of the Atlantic informed the public of the need for major repairs to prevent water damage to the museum's collection of primitive paintings. During the conference, the museum representative announced that each family in Halifax County and the neighbouring counties could expect to receive a donation envelope in the mail within the next few days. This is an example of the combining of direct marketing with:

Question

Quizplus · Accepted Answer

The announcement during a press conference, aimed at informing the public and seeking donations, combines direct marketing with public relations, as it seeks to maintain a positive image and engage the community in supporting the museum.

A Press Conference Called by the Maritime Museum of the Atlantic