The National Post calls its subscribers to tell them of a contest that they can enter to win a trip to Bermuda. This is an example of the combining of direct marketing with:

Question

Quizplus · Accepted Answer

The call to subscribers about a contest to win a trip to Bermuda is an example of sales promotion, which is a type of direct marketing that uses short-term incentives to encourage immediate purchase or response.

The National Post Calls Its Subscribers to Tell Them of a Contest