_________are a way of encouraging consumers to buy a company's products or services on a continual basis and to develop strong long-term relationships.

Question

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Loyalty programs are specifically designed to encourage repeat purchases and create long-term customer relationships. Sweepstakes and contests, interactive websites, and refunds and rebates can all be used as marketing strategies, but they do not necessarily focus on building loyalty.

_________Are a Way of Encouraging Consumers to Buy a Company's