All of the following are advantages of direct marketing EXCEPT:

Name: All of the following are advantages of direct marketing EXCEPT:
Brand: Quizplus
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Question

Quizplus · Accepted Answer

Image factors are not typically an advantage of direct marketing. Direct marketing is often used to target specific, niche audiences rather than for broad branding efforts. Creative flexibility, the ability to personalize, and segmentation capabilities are all commonly cited advantages of direct marketing.

All of the Following Are Advantages of Direct Marketing EXCEPT