When the University of Western Ontario calls its alumni and asks them to make contributions to pay for the remodelling of Alumni House, it is an example of the combining of direct marketing with:

Question

Quizplus · Accepted Answer

Personal selling involves direct communication between the seller and potential customers, and this is exactly what is happening when the University of Western Ontario calls its alumni to request donations. The university is primarily relying on the personal selling approach to attract contributions for the remodelling project. Advertising, public relations, and trade promotions are all different marketing techniques that do not necessarily involve direct communication between the seller and the customer. Therefore, options A, C, and D are not the best choices for this scenario.

When the University of Western Ontario Calls Its Alumni and Asks