Which of the following describes a disadvantage associated with direct marketing?
A) poor media image
B) inability to measure effectiveness
C) high costs
D) lack of creative flexibility
Correct Answer:
Verified
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Q45: _are a way of encouraging consumers to
Q46: When the University of Western Ontario calls
Q47: Direct marketing lets the advertiser reach a
Q48: The National Post calls its subscribers to
Q50: An ad for pet health insurance contains
Q51: This phenomenon describes when consumers earn points
Q52: A press conference called by the Maritime
Q53: Loyalty programs achieve each of the following
Q54: Air Miles currently offers consumers the option
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