Shoppers Drug Mart gives customers Optimum cards, which allow customers to take advantage of additional discounts on certain products and to be notified of special, customer-only sales. In addition, customers can accrue points each time they present their cards. These points can be used to purchase goods. Shoppers is using a:

Question

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Shoppers Drug Mart is using a loyalty program where customers are rewarded for their repeat business through discounts, sales notifications, and points that can be redeemed for future purchases.

Shoppers Drug Mart Gives Customers Optimum Cards, Which Allow Customers