is usually controlled by the firm whereas__________is neither always positive nor under the control of the firm.
A) Public relations; publicity
B) Strategy; news conferences
C) Publicity; public relations
D) Marketing programming; advertising

Question

Quizplus · Accepted Answer

Public relations is usually controlled by the firm, as it involves the development and management of an organization's relationship with its stakeholders. On the other hand, publicity is not always positive and is not always under the control of the firm, as it involves the dissemination of information or news about the organization through various media channels and can be influenced by external factors such as journalists and public opinion. The other options are not a correct match for the question.

Is Usually Controlled by the Firm Whereas__________is Neither Always Positive