Ads that focus on recruiting new employees, that show the company adopting a position on a particular social issue, or that create goodwill both internally and externally are examples of:
A) advocacy advertising
B) public relations advertising
C) image advertising
D) sponsorship

Question

Quizplus · Accepted Answer

The ads that focus on recruiting new employees, show the company adopting a position on a particular social issue or that create goodwill both internally and externally are examples of image advertising. The purpose of image advertising is to create and maintain a positive image of the company or brand in the minds of the consumers or target audience. Image advertising is not focused on selling a product, but rather on shaping the brand's perception and reputation.

Ads That Focus on Recruiting New Employees, That Show the Company