Which of the following statements about sponsorship is NOT true?
A) The Arts receive the majority of event sponsorship monies.
B) Many marketers are attracted to event sponsorship because it gets their company names in front of consumers.
C) Golf tournaments are a popular event for sponsorship by marketers of luxury automobiles and other upscale products.
D) Growth in sponsorship investments has led to a corresponding emergence of measuring the effectiveness of sponsorships.
Correct Answer:
Verified
Q42: Becel has supported the Heart and Stroke
Q43: Companies are finding_ an excellent platform from
Q44: receive the majority of event sponsorship monies.
A)
Q45: Ads that focus on recruiting new employees,
Q46: Cause-related marketing refers to:
A) companies linking with
Q47: Important research into the persuasion effects of
Q48: Which of the following is NOT an
Q49: When companies establish a worthy cause themselves
Q51: Companies, like products, need to establish an
Q52: Which of the following is NOT a
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