Companies are finding_________ an excellent platform from which to build equity and gain affinity with target audiences as well as a good public relations tool for the corporation in general.
A) advertising
B) event sponsorships
C) sales promotion
D) personal selling

Question

Quizplus · Accepted Answer

Event sponsorships can provide a company with an opportunity to connect with its target audience in a more personal and memorable way compared to other forms of advertising. It can also help to enhance the company's image and generate positive publicity. Sales promotion and personal selling are more direct and focused on driving sales, while advertising may not have the same level of personal connection that event sponsorships can provide.

Companies Are Finding_________ an Excellent Platform from Which to Build