Marketers seek attainment of corporate advertising's objectives by implementing all the following EXCEPT:
A) cause-related advertising
B) cooperative advertising
C) television sponsorship
D) image advertising

Question

Quizplus · Accepted Answer

Cooperative advertising is a promotional strategy used by retailers that involves sharing the cost of advertising with a manufacturer, supplier or distributor. It is not a part of corporate advertising, which aims to promote and enhance the overall image of the company and its brand rather than promote specific products or partnerships. Cause-related advertising, television sponsorship and image advertising are all strategies employed in corporate advertising to achieve specific objectives.

Marketers Seek Attainment of Corporate Advertising's Objectives by Implementing All