Communications activities designed to promote a firm overall, without reference to a specific product, are called:
A) advertorials
B) corporate advertising
C) advocacy advertising
D) lobbying

Question

Quizplus · Accepted Answer

Corporate advertising is specifically designed to promote the overall image and reputation of a company, without focusing on any specific product or service. Advertorials and advocacy advertising are typically focused on promoting a specific product or idea. Lobbying involves attempting to influence government or other decision-makers to take a specific action.

Communications Activities Designed to Promote a Firm Overall, Without Reference