Each of the following is a limitation of media publicity EXCEPT:
A) The fact that media are not being compensated for providing the information may lead receivers to consider the news more truthful and credible.
B) Timing of the publicity is not always completely under the control of the marketer.
C) A firm's PR efforts are rarely associated with its sponsors in the public mind.
D) Media publicity may also misfire through mismanagement and a lack of coordination with the marketing department.

Question

Quizplus · Accepted Answer

The statement in option A is not a limitation, but in fact an advantage of media publicity. It suggests that media coverage can enhance the credibility of the information provided as it is not influenced by financial incentives or biases. The other options - B, C, and D - are all limitations of media publicity.

Each of the Following Is a Limitation of Media Publicity