Marketing public relations (MPR) are activities designed to support marketing objectives in all of the following ways EXCEPT:
A) defending products at risk with a message of reassurance
B) incentivizing immediate product sales
C) creating news about a new advertising campaign
D) building marketplace excitement

Question

Quizplus · Accepted Answer

Marketing public relations (MPR) typically focuses on creating positive buzz, building excitement, and defending products from negative publicity. While MPR can certainly support the larger goal of driving sales, incentivizing immediate product sales is typically not listed as a primary objective of MPR specifically. Creating news about a new advertising campaign, on the other hand, is a potential objective of MPR, since this can help generate buzz and excitement about the brand.

Marketing Public Relations (MPR) Are Activities Designed to Support Marketing