The information in a press release will not be used unless:
A) the content is of interest to the users of the medium it is sent to
B) the release is several pages long
C) it is provided in digital format
D) the company pays for media placement

Question

Quizplus · Accepted Answer

The primary factor in determining whether or not a press release will be used is whether or not the content is of interest to the users of the medium it is sent to. Length, format, and payment for media placement may all be secondary factors, but if the content is not relevant or valuable to the audience, the press release is unlikely to be used.

The Information in a Press Release Will Not Be Used