Which of the following communications is most likely to have more credibility among its receivers?
A) GM's magazine ads introducing its latest models
B) Celine Dion's appearance in Air Canada commercials
C) The magazine Motor Trend announcing the "Car of the Year"
D) Volvo's television ad promoting new standard safety features

Question

Quizplus · Accepted Answer

Motor Trend is a reputable industry publication and therefore their announcement of the "Car of the Year" is likely to have more credibility among its receivers. The other options involve advertising, which is often viewed as biased and self-promoting.

Which of the Following Communications Is Most Likely to Have