Esso ran an ad campaign that addressed the potential problem of global warming. The ad encouraged others to take time to truly understand the problem and to not act hastily. This ad is an example of:
A) a sponsorship
B) public relations advertising
C) advocacy advertising
D) image advertising

Question

Quizplus · Accepted Answer

This ad is an example of advocacy advertising as it seeks to educate and encourage action on a social or political issue.

Esso Ran an Ad Campaign That Addressed the Potential Problem