Which of the following promotional activities would best exemplify the new role of public relations?
A) initiation of a contest to find a new spokesperson for a brand
B) use of Shaquille O'Neal as a spokesperson for Pepsi
C) donation of money to support a local children's soccer team
D) sponsorship of a marathon
Correct Answer:
Verified
Q13: Which of the following groups would most
Q14: In the new role of _, both
Q15: The new role of public relations is
Q16: Which of the following is NOT one
Q17: Publicity is:
A) typically a long-term strategy.
B) news
Q19: Public relations often attempts to influence government
Q20: Organizational newsletters, notices on intranet resources, mail/e-mail,
Q21: Offering a press release to only one
Q22: Esso ran an ad campaign that addressed
Q23: Which of the following is NOT an
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