Which of the following is NOT one of the ten questions suggested for use in evaluating public relations plans?
A) Are the objectives specific and measurable?
B) Do the PR people understand the product's strengths and weaknesses?
C) Does the plan include analysis of recent editorial coverage?
D) Will the tactics be perceived as silly or gimmicky by the public?
Correct Answer:
Verified
Q11: A video news release (VNR) is:
A) video
Q12: In public relations, internal audiences include all
Q13: Which of the following groups would most
Q14: In the new role of _, both
Q15: The new role of public relations is
Q17: Publicity is:
A) typically a long-term strategy.
B) news
Q18: Which of the following promotional activities would
Q19: Public relations often attempts to influence government
Q20: Organizational newsletters, notices on intranet resources, mail/e-mail,
Q21: Offering a press release to only one
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