The new role of public relations is one characterized by:
A) a broader, more marketing-oriented role
B) less of a communication role
C) a tighter, more tightly defined role
D) less of a marketing orientation

Question

Quizplus · Accepted Answer

The question is asking for a characteristic of the new role of public relations. The correct answer is A, as it states that the role has taken on a broader, more marketing-oriented focus, indicating a shift in the traditional role of PR to incorporate more marketing strategies. B and C are incorrect, as they suggest a decrease in communication or a more tightly defined role, which is not reflective of the current trend in PR. D is incorrect as it contradicts the correct answer.

The New Role of Public Relations Is One Characterized By