In the new role of ________, both marketing and PR departments work together, blending their talents to provide the best overall image of the firm and its product or service offerings.
A) public relations
B) interactive media
C) advertising
D) sales promotion

Question

Quizplus · Accepted Answer

The statement describes the new role of public relations, which now involves collaboration between marketing and PR departments. Interactive media, advertising, and sales promotion are related to marketing, but not necessarily the collaboration between marketing and PR departments.

In the New Role of ________, Both Marketing and PR