Publicity is:
A) typically a long-term strategy.
B) news about a person, product, or service that appears in broadcast or print media, and now on the Internet.
C) designed to provide positive information about the competition.
D) always under the control of the firm.

Question

Quizplus · Accepted Answer

Publicity refers to news about a person, product, or service that appears in broadcast or print media, and now on the Internet. It is often seen as a more credible form of promotion compared to advertising because it is not paid for or controlled by the company being featured. However, publicity is not always a long-term strategy, nor is it intended to provide positive information about the competition. The control of the message is also not entirely in the hands of the company, as the media may choose to highlight certain aspects and downplay others.

Publicity Is