While still seeking the objective of portraying an image for the company or organization, ________ does so indirectly by adopting a position on a particular issue rather than by promoting the organization itself.
A) a sponsorship
B) advocacy advertising
C) consumer relations
D) image advertising

Question

Quizplus · Accepted Answer

Advocacy advertising aims to portray an organization's image indirectly by taking a stance on a particular issue rather than promoting the organization itself. It typically advocates for consumer or social issues, and it aims to engage viewers emotionally and inspire them to take action. A sponsorship involves providing financial support for a particular event or organization in exchange for recognition, while consumer relations refers to activities that build and maintain a relationship between a company and its customers. Image advertising aims to promote a positive perception of an organization by highlighting its values and achievements.

While Still Seeking the Objective of Portraying an Image for the Company