Marketing public relations activities are less likely to be used in the following ways:
A) providing information to opinion leaders
B) defending products at risk with a message of reassurance
C) building brand preference
D) creating news about a new advertising campaign

Question

Quizplus · Accepted Answer

Marketing public relations activities are typically used to inform, defend, and create news, rather than directly building brand preference, which is more aligned with advertising and brand management strategies.

Marketing Public Relations Activities Are Less Likely to Be Used