Which of the following is an advantage associated with media publicity?
A) effectiveness at completing the communications product
B) ability to reach small market segments and/or specific audiences
C) ease with which PR activities are coordinated with other promotional activities, even when the activities are performed in different departments
D) high absolute cost but low relative cost

Question

Quizplus · Accepted Answer

Media publicity has the advantage of being able to reach small market segments and specific audiences, which can be more effective than trying to reach a broad audience. This can be especially beneficial for niche products or businesses targeting a specific demographic.

Which of the Following Is an Advantage Associated with Media