Companies, like products, need to establish an image in the marketplace. _________activities are one way to accomplish this objective.
A) Trade deal
B) Personal selling
C) Corporate advertising
D) Sales promotion

Question

Quizplus · Accepted Answer

Corporate advertising is focused on promoting the overall image, identity, and reputation of a company rather than a specific product or service. Such activities typically include TV commercials, print ads, and digital campaigns, which aim to position the company in a positive light and differentiate it from competitors. Trade deals, personal selling, and sales promotion are more product-focused activities aimed at increasing sales or promoting specific items.

Companies, Like Products, Need to Establish an Image in the Marketplace