________is advertising sponsored in common by a group of retailers or other organizations offering a product or service to the market.

Question

Quizplus · Accepted Answer

Horizontal cooperative advertising is when a group of retailers or other organizations offering a product or service come together to sponsor advertising. This allows them to share the costs of advertising and reach a larger audience. Vertical cooperative advertising, on the other hand, involves manufacturers working with retailers to promote their products to end consumers. Dyadic communication refers to direct communication between two individuals, and indirect advertising is a form of advertising that does not mention the product or service being sold.

________Is Advertising Sponsored in Common by a Group of Retailers