Payments offered by manufacturers to retailers for performing certain promotional or merchandising activities in support of their brands are called:

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The term used to describe the payments offered by manufacturers to retailers for performing certain promotional or merchandising activities in support of their brands is called promotional allowances. Advertising subsidies refer to financial assistance given by the government to support advertising by a business, while push monies are funds given to retailers to push the sales of a specific product or brand. Cooperative advertising refers to a shared advertising activity between a manufacturer and a retailer.

Payments Offered by Manufacturers to Retailers for Performing Certain Promotional