Catelli Might Use a Specially Marked Price-Off Deal on Their

Catelli might use a specially marked price-off deal on their pasta sauces for each of the following reasons EXCEPT:

A) This ensures that the discount will go right to the consumer rather than being kept by the retailer.
B) Price-off deals present a readily apparent value to shoppers.
C) Price-off deals tend to attract current users of the brand instead of attracting non-users.
D) The attention that the lower price attracts can be a strong influence at the point of purchase when price comparison shopping occurs.