MolsonCoors's heavy financial involvement with and support of freestyle skiing competitions, beach volleyball tournaments, and other sporting events is an example of:

Name: MolsonCoors's heavy financial involvement with and support of freestyle skiing competitions, beach volleyball tournaments, and other sporting events is an example of:
Brand: Quizplus
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Question

Quizplus · Accepted Answer

MolsonCoors's financial involvement with sporting events falls under the umbrella of event marketing, which involves using events to promote a brand or product.

MolsonCoors's Heavy Financial Involvement with and Support of Freestyle Skiing