Advertising implemented by retailers and paid for by a manufacturer is called:

Question

Quizplus · Accepted Answer

Vertical cooperative advertising is when a manufacturer pays a retailer to advertise their products in-store or in their own advertising. This helps to promote the manufacturer's product and increase sales for both the retailer and the manufacturer. Joint sales promotions, horizontal cooperative advertising, and joint trade promotions involve different types of collaborations between manufacturers and retailers.

Advertising Implemented by Retailers and Paid for by a Manufacturer