Which of the Following Statements Describes a Major Concern Marketers

Which of the following statements describes a major concern marketers have with trade allowances?

A) Consumers pocket most of the savings from trade promotion discounts.
B) Trade allowances are encouraging retailers to stock and promote their products on a regular basis.
C) Trade allowances often are not passed on to consumers in the form of lower prices.
D) Trade allowances are detracting from the image of the retailers who carry their brands.