A discount or deal that is offered to a retailer or wholesaler to encourage them to stock, promote, or display a manufacturer's product is known as:

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A trade allowance is a discount or deal offered to a retailer or wholesaler to encourage them to stock, promote, or display a manufacturer's product. Spiff and push money refer to incentives given to sales reps or employees, while merchandising support includes any type of promotional or advertising material provided to the retailer or wholesaler to improve product visibility or sales.

A Discount or Deal That Is Offered to a Retailer