________has/have become very popular in recent years as marketers develop integrated marketing programs that create experiences for consumers in an effort to associate their brands with certain lifestyles and activities.

Question

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Event marketing has become very popular in recent years as marketers create integrated marketing programs to associate their brands with certain lifestyles and activities, and provide unique experiences for consumers. Bonus packs, contests, and premiums are also popular marketing strategies, but are not specifically focused on creating experiences for consumers.

________Has/have Become Very Popular in Recent Years as Marketers Develop