Bonus Packs

Bonus packs:

A) are not an effective way of loading consumers with a product and reducing their susceptibility to a competitor's promotional offer.
B) are always welcome by retailers since bonus packs increase their profit margins.
C) provide marketers with a way to provide extra value to consumers without having them do anything other than purchase the product.
D) offer consumers an extra amount of a product or service but at a higher than normal price.