Which of the following is NOT a strength of refunds and rebates?
A) A rebate on a vehicle at the end of the model year might be perceived as an effort to sell off a car that is not performing well.
B) When refund offers require multiple proofs of purchase, this encourages repeat purchase.
C) The rebate may be perceived as an immediate savings even though consumers do not follow through on the offer.
D) They can encourage non-users of the brand to switch and try the promotional brand.
Correct Answer:
Verified
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